VIA / About
European business perspective. Practical Syrian market understanding.
VIA connects international business expectations with practical commercial work in Syria.
VIAVIA / About
Why VIA exists
Reliable decisions require an in-market view.
Syria cannot be assessed reliably from a desk abroad. Much of the relevant commercial intelligence remains offline, fragmented, and only verifiable through direct local work. VIA was created to give international management teams an independent local intelligence and execution capability without requiring them to build one prematurely.
Founder profile
Aziz Sukkar — Founder & Managing Director
Aziz Sukkar is the Founder and Managing Director of VIA. He holds an MSc in Knowledge-Based Entrepreneurship from the University of Gothenburg and has studied and worked in Sweden across consulting, commercial development, and operations.
His experience combines an understanding of European management expectations, evidence standards, and risk considerations with practical knowledge of Syria’s business environment and commercial culture.
MSc, University of Gothenburg5+ years of consulting experienceEuropean and Middle Eastern commercial experienceRegistration No. 0310034625English, Arabic and Swedish
Recipient of the Richard C. Malmsten Award for Best Master’s Thesis in Knowledge-Based Entrepreneurship.
View LinkedIn profileRelevant experience
Experience directly relevant to market entry.
International commercial experience across European and Middle Eastern markets
Market research, international sales, and partner development
Commercial development and operations
VIA / Next decision
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